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Aligning for advantage competitive strategies for the political and social arenas. Thomas C. Lawton, Jonathan P. Doh, Tazeeb Rajwani [Text]

By: Lawton.
Contributor(s): Doh | Rajwani.
Material type: TextTextPublisher: Oxford Oxford University Press 2013Description: 248 pages pbk.ISBN: 9780199604753.Subject(s): Business - Planning | BUS | Business and politics | Social responsibility of business | Strategic planningDDC classification: 658.4'012
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Management HZ 658.4'012 LAW (Browse shelf) 1 Available R12031W1076

Enhanced descriptions from Syndetics:

Aligning for Advantage argues that to build and sustain business success, companies must synchronize competitive strategies with extant strategies for social engagement and political and regulatory activism. Moreover, to be credible and realizable, these external market and nonmarket strategies need to be equally attuned with, and informed by, the internal corporate vision, values, and culture. The ability to align with and across both the market and thenonmarket is a key determinant of competitive advantage in a multipolar world economy.

This title argues that to build and sustain business success, companies must synchronise competitive strategies with extant strategies for social engagement and political and regulatory activism.

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