Normal view MARC view ISBD view

The business of e-commerce : from corporate strategy to technology May Paul [Text]

Material type: TextTextPublisher: Cambridge Cambridge University Press 2000ISBN: 9780521776981.DDC classification: 658.054678
    average rating: 0.0 (0 votes)
Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Harare
Management HZ 658.054678 PAU (Browse shelf) 1 Checked out 31/03/2009 R123901713

Enhanced descriptions from Syndetics:

The Business of Ecommerce provides a guide to the types of business that companies can conduct over the Web, and it explains how they can go about building systems to support these initiatives. Business and technology decision-makers will learn all they need to know about the entire field of Ecommerce. Paul May combines his experience as a consultant to blue chip companies with his experience with startups and presents the best of what the two cultures have to offer. He provides a generic model for understanding Ecommerce opportunities, and he explores key application areas that readers can exploit in the real world. The book gathers together all of the relevant technologies and makes them accessible to the reader by explaining each of the key technical topics and issues. This book empowers the decision-maker to make better use of the opportunities of Ecommerce.

Table of contents provided by Syndetics

  • Foreword (p. xi)
  • Acknowledgments (p. xiii)
  • Introduction (p. xv)
  • Who should read this book (p. xv)
  • How to use this book (p. xvi)
  • Chapter 1 Getting Here (p. 1)
  • Tracking Business Change (p. 3)
  • Virtualization: Extended Enterprises and Virtual Organizations (p. 12)
  • Globalization: The Shop Window of the World (p. 17)
  • Intellectualization: Getting Clever with It (p. 23)
  • Exploiting Technology Change (p. 27)
  • Consanguinity: Origins and Precursors of Ecommerce (p. 28)
  • Affinity: The Rise of the Web (p. 32)
  • Interactivity: The Protracted Dawn of Interactive TV (p. 37)
  • Connectivity: The Intelligent Environment (p. 42)
  • Continuity: The Technology Expectation (p. 46)
  • Chapter 2 A Generic Business Model for Ecommerce (p. 51)
  • Local Business Drivers (p. 51)
  • Catching Up and Being Caught (p. 52)
  • Channel Development (p. 58)
  • Cost Reduction (p. 66)
  • Partner Inclusion (p. 72)
  • A New Map (p. 77)
  • Physical/Informational (p. 80)
  • Business-to-Consumer (p. 82)
  • Business-to-Business (p. 84)
  • Cross-Pollination (p. 86)
  • Role Types (p. 90)
  • Intermediation, Disintermediation, and Reintermediation (p. 90)
  • Transformation Agents (p. 95)
  • Chapter 3 Pathfinder Application Areas (p. 99)
  • Business-to-Consumer Applications (p. 99)
  • Retail and the Lifestyle Crisis (p. 100)
  • Auctions and the Emerging Electronic Marketplace (p. 109)
  • Advice and Care (p. 117)
  • Business-to-Business Applications (p. 124)
  • Procurement and Its Impact on Competition (p. 125)
  • Inventory Exchange and the Market Mechanism (p. 132)
  • Real-Time Collaboration and Real-World Change (p. 139)
  • Chapter 4 The Technology Landscape (p. 145)
  • Data on the Web: From Publishing to Processing (p. 146)
  • HTML and Adornments (p. 147)
  • Scripting for Web Page Behavior (p. 149)
  • Server-Side Functionality (p. 151)
  • Java and Objects (p. 152)
  • XML and the Retention of Meaning (p. 156)
  • Moving Data and Dynamic Networks (p. 161)
  • The Basic Protocols (p. 161)
  • The Jini Initiative (p. 162)
  • Implementing Security (p. 165)
  • Cryptography Basics (p. 165)
  • SET (p. 167)
  • PKI: A Generic Solution to the Security Issue (p. 168)
  • Network Options (p. 170)
  • The Last Mile (p. 171)
  • Emerging Wireless Standards (p. 172)
  • Payment Solutions (p. 174)
  • Micropayments (p. 175)
  • Packaged Services (p. 177)
  • Ecommerce Standards (p. 180)
  • Chapter 5 Architectures for Electronic Commerce (p. 185)
  • Logical Architecture (p. 185)
  • Layered Architectures: Client/Server and n-Tier Applications (p. 186)
  • Application Services (p. 194)
  • Platform Criteria (p. 196)
  • Technological Architecture (p. 199)
  • Components (p. 199)
  • Data Staging and Database Choices (p. 206)
  • Firewalls (p. 210)
  • Some Typical Ecommerce Architectures (p. 211)
  • Organizational Architecture (p. 214)
  • Customer Service Distinctions (p. 214)
  • Fulfillment Impact (p. 218)
  • Ownership (p. 220)
  • Support and Development (p. 222)
  • Skills Audit (p. 223)
  • Chapter 6 Open Issues (p. 227)
  • Legal Issues (p. 228)
  • Intellectual Property (p. 228)
  • Responsibility and Privacy (p. 231)
  • Regulation and Taxation (p. 236)
  • Technical Issues (p. 238)
  • Platform Risk (p. 239)
  • Communications Disconnect (p. 241)
  • Skills (p. 242)
  • Market Issues (p. 245)
  • Volatility: Free Rides on the Roller-Coaster (p. 245)
  • Locus: Electing into Groups (p. 248)
  • Trust: A Bond with the Customer (p. 249)
  • Recommended Resources (p. 253)
  • Online (p. 253)
  • Print (p. 253)
  • Glossary (p. 255)
  • Index (p. 263)

There are no comments for this item.

Log in to your account to post a comment.