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Public relations democracy : public relations, politics, and the mass media in Britain Aeron Davis [Text]

Material type: TextTextPublisher: Manchester Manchester University Press 2002Description: xiv, 222 p. ill. 25 cm. cased.ISBN: 9780719060687.Subject(s): Communication -- Political aspects -- Great Britain | Communication in politics -- Great Britain | Corporations -- Public relations -- Great Britain | Journalism -- Political aspects -- Great Britain | Labor unions -- Public relations -- Great Britain | Mass media - Political aspects - Great Britain | Political planning - Great Britain | Press and politics -- Great BritainDDC classification: 659.20941
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Item type Current location Collection Call number Copy number Status Date due Barcode
Books Books Harare
Management HZ 659.20941 DAV (Browse shelf) 1 Available M03570N1076
Books Books Harare
Management HZ 659.20941 DAV (Browse shelf) 2 Available R12785K1713

Enhanced descriptions from Syndetics:

Aeron Davis is the first to offer a general overview of the rise and impact of professional public relations in Britain, stepping beyond the status quo of 'spin doctors' and elections by also exploring the public relations activities of the corporate sector, the City, pressure groups, and the trade union movement. Davis explores the question: to what extent are journalists and decision-makers being affected and who stands to benefit most in the new era of public relations democracy?

Includes bibliography and index

Includes bibliographical references and index

Table of contents provided by Syndetics

  • I Introductory Frameworks
  • Introduction
  • The Expansion of Public Relations and its Impact on News Production
  • II Corporate Public Relations
  • Corporate Public Relations and Corporate Source Influence on the National Media
  • City and Financial Public Relations and Business News
  • The Granada Take-Over of Forte 1995/96
  • III Trade Union Public Relations
  • Outsider and Resource-Poor Groups, Trade Unions, and Media Source Relations
  • Trade Union Public Relations--Resistance Within News Production
  • The UCW Versus Post Office Privatization 1994

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