|Item type||Current location||Collection||Call number||Status||Date due||Barcode|
|MC- BOOKS||Bulawayo||Management||BZ 659.2 MOL (Browse shelf)||Available||R08960K1713|
Previous ed.: 2000
Bibliography: p. 204-217 Includes index
This text looks at public relations, a major UK industry with up to 50,000 jobs, but with a low reputation and a pervasive influence on politics and markets. It challenges conventional PR wisdom and tackles the connections between PR and journalism.